This is a very well-thought-out article!
We always encourage clients to use keyword search patterns as a method for refining their overall marketing messaging & Web copy, and even their
product development efforts. Of course it is difficult to galvanize a company's various constituencies to actually use search engine data for something as complex as product development, but the
goldmine is definitely there for those companies that can find a way to integrate the information.
In addition, we use a client's paid search data to inform decisions about SEO keyword
decisions. It is easy to be nimble in paid search, but not so easy in making decisions about SEO keyword investments.