Kellogg and Fox Licensing & Merchandising are joining forces in one of the largest multi-brand Kellogg promotions called "Whoo Hoo!" From June through August 2002, Homer, Marge, Bart, Lisa and Maggie
Simpson will appear on more than 70-million Kellogg's cereal products and Kellogg's Pop- Tarts. Box-size Simpson’s character drawings appear on limited edition Kellogg's product collectible packs
including Raisin Bran Crunch, Corn Pops, Mini-Wheats and other brands. Packaging will feature a promotion for a free Bart Simpson watch, and will contain a special side panel to promote the first and
second season of The Simpsons DVD box sets.