• by February 29, 2008

Here's an idea. Auction logo space at the bottom of the screen through a central clearing house.

Viewers hate pre-roll and any other annoying crap being shoved down their throats and through their eyesockets when they're trying to view content. They will probably accept a logo with a link to the advertiser's Web site if they choose to click as long as it's related. Genuine rubber douche bags with a four-foot hose are not going to get it on a fishing video -- but fishing rods sure will.

Look at sports with all the sponsorship logos on hats, uniforms, stadium signage and the like. Match the advertiser to the content.

I happened to catch a great video on "How To Make Deviled Eggs" that was posted into Rita's Cafe group on myboomerplace.com. At the end was a Kraft Foods logo with "Brought to you by..." How simple is that?

I'll never watch re-runs of "The Office" on line again after not being able to fast-forward through the commercials. The same damn commercial over and over. Who the hell thought that was a good idea??