• by February 29, 2008

Good article. So what are [co-registration networks] hiding??

That's easy, I'll tell you what they are REALLY hiding.

Not all of them, but some are reselling the leads multiple times as one lead "or registration." Look at the education vertical in Coreg. Do the schools think the leads they are getting aren't also being sent to the other competing schools?

However, this drop in lead quality shifts the market for value of coregistration leads. With a drop in quality also is a drop in price. Advertisers get a lot of leads for cheap, and they may or may not be sold multiple times.... But if they can make it work for that price, then so be it -- who cares. Everyone is happy in the end, right?