Tag results for "lead generation"
- LinkedIn Helps Marketers Target 'High-Intent Accounts'LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- Chegg Sues Google, Alleges AI Overviews Destroyed Its Website TrafficThe online learning platform, which helps students understand homework, has filed ...
- Google Addresses Ad Platform: Transparency, Leads, Optimization CitedGoogle Performance Max has become the hub of the company's advertising syste ...
- Microsoft Ads Notified About Invalid Traffic, Junk LeadsAn independent ad agency notified Microsoft it has encountered significant challenges wi ...
- LinkedIn Cites AI Investments, Subscription Revenue Passes $2BLinkedIn increased its revenue over the course of 2024, according to ...
- Court Strikes Down FCC Lead-Gen RestrictionsThe FCC order aimed to close the "lead generator loophole," which allo ...
- B2B Goes Prospecting: Most Firms See It As Key Part Of Their Business StrategyEmail is the top channel among both prospects and vendors, Sopro repo ...
- GAI: What Makes Content Creators Embrace It?Some creators are optimistic, and others are negative about the technology a ...
- B2B Served Cold: Firm Offers Three-Tiered Pricing For Reaching ProspectsRivva integrates automation into cold email campaigns and helps manage the funne ...
- Google: AI Kills SEO On Path To Artificial SuperintelligenceArtificial intelligence will replace the need for search engine optimization in 202 ...
- Driving Metrics: Hearst UK's Email Battle PlanThe campaign for Hearst UK fueled 11 new newsletter products. ...
- Snap Looks To Drive Enhanced Optimization, Reach With Ad Product UpdatesAfter reporting a Q2 increase in its users and revenue, Snap shar ...
- Google Releases New PMax Features, Maximizes Ad AssetsGoogle's latest features to boost tools supporting creative, performance and transparency ...
- Reddit Lead-Gen Ads Go Public, Leverage User ConsentLead Generation Ads on Reddit moved into public beta this week. T ...
- Amazon Ads Offering Expands To Non-Marketplace SellersAmazon Ads' beta for businesses rolled out this week allowing companies th ...
- Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral TrafficEach percentage point of search market share - valued at $1.2 billi ...
- B2B Budget Bliss: Resources Are Being Poured Into AcquisitionMost B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- Lead Conveyor: How SMBs Can Nurture Prospects With Personalized EmailsNimble offers a B2B solution called Email Sequences, which the company sa ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make MoreConfident brands are more likely to expect revenue increases this year, Anteri ...
- Form Follows Function: A Tool For Building Email, SMS ListsEasy user interfaces are needed for onboarding new customers. Sendlane has add ...
- Traditional Search Forecast To Fall 25% By 2026: GartnerSearch marketing will lose share to generative AI chatbots from Google, Microsof ...
- Using LinkedIn For Demand And Lead GenerationLinkedIn has gained a solid reputation as the best platform for B ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO CouncilMarketers should be doing much better at driving customer acquisitions, but near ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad TargetingLinkedIn is suggesting alternative targeting methods that use its own internal da ...
- Lead Gen Company Used Dark Patterns To Obtain Personal Information, FTC ChargesA lead gen company allegedly duped web users into providing personal informati ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget ItemEmail will also command a substantial share of B2B marketing spend ...
- Meta Rolls Out Lead-Generation Tools For Instagram, FacebookMeta is rolling out new lead-generation ad tools, AI-powered features, and C ...
- TikTok Announces Integration For Salesforce Marketing CloudTikTok has launched a new no-code integration for Salesforce Marketing Cloud. ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have IssuesMarketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- B2B Data Doings: Firms Use Both Third-Party And First-Party DataB2B teams are dealing with data issues and sales-marketing alignment, a benchma ...
