Tag results for "lead generation"
- Inside LinkedIn's Big Strategy -- Bigger Than Product PagesLinkedIn's aspirations are much greater than being a passive platform for compani ...
- Netline Debuts B2B Intent Data ServiceIntent Discovery is based on B2B content consumption behavior, the company s ...
- CallRail Pulls In $56 Million In New FundingLead-generation and analytics firm CallRail is investing in staff and hoping f ...
- RentPath: A Time To Build Brand, Reduce FrictionChester Bullock, Director of Technology at RentPath and a longtime email marketi ...
- Lead-To-Account Matching, Predictive Lead Scoring Both SpikeThe last week saw increased intent among brands for "lead-to-account matching." Matchi ...
- CallRail Launches Lead Management, Communications Hub For SMBsThe new tool provides "a single inbox" for all customer interactions, t ...
- Brands In New Push Toward ABM During Pandemic: StudyAlmost all companies surveyed have a program this year, and many ha ...
- ECI Buys Bolt, Adding Cloud-Based Tools For Home Construction MarketECI's Residential Home Construction Group includes Lasso CRM, a tool that facilitat ...
- Conversion Therapy: Firms Struggle To Get Leads Through The FunnelOnly 12% are very satisfied with their lead conversion capabilities, Ascend2 a ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In TestOnly one company sent a personalized email in five minutes, Workato repo ...
- Larger Firms More Likely Than Smaller Ones To Find Lead Generation A Challenge, UK Study ShowsBig businesses are also more likely to send non-personalized emails, Prospex.ai repo ...
- Crunching The Map: Crunch Fitness's Geo-Targeting WorkoutEarlier this year, Crunch Fitness was hitting what its head of marketi ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises TooAs agencies and brands determine how to survive in today's new landscap ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial InstitutionsThe FTC's proposed changes could affect a broad swath of non-financial compani ...
- How To Build Your Email List With Lead MagnetsLead magnets are eBooks, guides and other freebies that marketers offer ...
- Fastbase Acquires LeadScoreApp, B2B Tracking, Email Automation FirmLeadScoreApp's scoring technology allows B2B teams to target hot leads, Fastbase s ...
- Fastbase Offers Lead-Generation Targeting ToolA lead-generation tool from Fastbase can provide prospect names for email marketi ...
- LeadSift And Intentsify Partner On Intent Data ActionThe partnership will allow B2B teams to engage accounts that are researchi ...
- 'S' In SEO Now Means Stronger Brand Awareness, Reputation ToolSEO has emerged from being a traditional site-traffic building tool to o ...
- The Top 10 B2B Email List Providers: OpinionBuying an email list can streamline the lead-generation process. But where ...
- Email Draws Lead Generation Budget Dollars: StudyAscend2 finds that 44% of brands are investing in email/automation in t ...
- Speed Turns Into A Performance Metric, Per Google Commissioned StudyThe study isolated speed as a performance metric to determine whether the ...
- Content Marketing In A Pandemic: Five TipsSeveral industries, ranging from restaurants to real estate, have been hard h ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study FindsBrands are taking a cautious approach, with only 11% of digital markete ...
- Cognism Acquires Mailtastic, Email Signature FirmCognism purchased German-based Mailtastic as part of its European expansion. It conten ...
- Google Plays Hardball With Payment TermsIt appears that the lower the cost per click falls on keywo ...
- Infogroup Debuts B2B Intent Data PlatformData Axle helps brands act on interest based on behavior in multip ...
- High-Powered Content Can Help You Nurture LeadsMarketers often send unqualified leads to sales. But it wouldn’t happen ...
- Corralling Your Leads: Most Firms Are Investing In Marketing Lead ManagementStudy by Research in Action lists the 'top 15' automated lead manageme ...
- Seven B2B Lead Generation ToolsSmart B2B marketers are using lead-generation tools to capture leads and mana ...
