• by Ray Schultz , Columnist, January 6, 2025

B2B marketing firm Rivva has debuted three performance-based pricing models for its cold email services.  

The goal is to "empower businesses to connect with their ideal prospects and achieve measurable success," says Obrist Buasa, CEO of Rivva. 

Few vendors boast of their cold email services. Rivva is an exception.  

The company integrates automation into its cold email campaigns while maintaining personalization, and can send 10,000 targeted emails per day for clients, it claims. 

Of course, cold email campaigns require likely prospects.

The three pricing models are: 

• Build and handover — The company will build a customized cold email machine for firms seeking to manage their own campaigns for a one-time setup fee of $2,500. 
• Build and manage — Rivva builds and manages the cold email machine. There is a one-time setup fee of $2,500 and a performance-based fee of $250 per booked appointment.
• Performance-based commission — Rivva builds the cold email machine for a $2,500 one-time setup fee. In addition clients pay a 20-30% commission on deals closed from the leads generated.

Rivva also offers a variety of DFY services, including website and funnel design, SMS, appointment and calendar booking and pipeline management. It also says it can close deals for clients. And it can produce forms and surveys, the company says.