- Lead Gen Company Used Dark Patterns To Obtain Personal Information, FTC Charges
MediaDailyNews, Wendy Davis - Tuesday, January 2, 2024
A lead gen company allegedly duped web users into providing personal informati ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget Item
Email Insider, Ray Schultz - Tuesday, December 5, 2023
Email will also command a substantial share of B2B marketing spend ...
- Meta Rolls Out Lead-Generation Tools For Instagram, Facebook
MediaDailyNews, Colin Kirkland - Thursday, November 9, 2023
Meta is rolling out new lead-generation ad tools, AI-powered features, and C ...
- TikTok Announces Integration For Salesforce Marketing Cloud
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
TikTok has launched a new no-code integration for Salesforce Marketing Cloud. ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues
Email Insider, Ray Schultz - Wednesday, November 1, 2023
Marketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- B2B Data Doings: Firms Use Both Third-Party And First-Party Data
Email Insider, Ray Schultz - Thursday, August 17, 2023
B2B teams are dealing with data issues and sales-marketing alignment, a benchma ...
- B2B Brands Offered Tool For Outreach Via Google Maps And LinkedIn
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
Vast Outreach says the new solution streamlines lead generation. ...
- GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Gartner data released Thursday shows the top barriers to the adoption ...
- Surfing The Funnel: How B2B Teams Move Leads To Conversion
Email Insider, Ray Schultz - Monday, July 17, 2023
Content must be relevant, data-driven and even humorous in order to mo ...
- Conversica Integrates Its Conversational Platform With Salesforce Marketing Cloud
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
The partnership will allow brands to conduct two-way conversations with customers with ...
- The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
Email Insider, Ray Schultz - Monday, May 15, 2023
Sales automation was the hottest search topic in terms of growth ...
- CallRail Launches Integration With Microsoft Teams
Email Marketing Daily, Ray Schultz - Friday, May 12, 2023
Users can receive notifications of calls, texts and form submissions, CallRail s ...
- The Lead Goes Cold: Firms Are Failing To Respond To Inquiries
Email Insider, Ray Schultz - Thursday, May 4, 2023
Most companies are taking too long. And many are not making fu ...
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend
Email Insider, Ray Schultz - Tuesday, April 25, 2023
But most firms have exceeded their expectations, Integrate reports. ...
- Bring On The Leads: Salespeople Welcome Those Qualified By Marketing
Email Insider, Ray Schultz - Thursday, April 20, 2023
Sales teams rely on signals like form fills, but most C-suite buye ...
- Wishpond Offers Integrated Marketing Tool
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
The new marketing and technology platform combines email, lead generation and oth ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- The Cold Pitch: B2B Brands In Most Sectors Prefer Email For Outreach
Email Insider, Ray Schultz - Tuesday, February 14, 2023
But some suffer from deliverability issues and other problems, Belkins reports. ...
- Google Search 'Cars For Sale' Widget Available In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
Google Search will enable auto dealerships to serve up lot inventory direct ...
- Email Rated As Top B2B Lead Generation Tool
Email Marketing Daily, Ray Schultz - Monday, January 9, 2023
A UK survey shows that 59% of marketers believe B2B is twi ...
- Quebec Firm Offers Tool For Moving B2B Leads Through Funnel
Email Marketing Daily, Ray Schultz - Monday, January 9, 2023
DataSun Marketing unveils Increasify, a solution built on a new algorithm. ...
- 7 Knots Digital Names Justin Berger As COO
Email Marketing Daily, Ray Schultz - Tuesday, January 3, 2023
Berger will head email marketing and other digital services at B2B fi ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- Making Sense Of Demand Gen And Lead Gen
Around the Net in Email, Ray Schultz - Friday, December 16, 2022
B2B marketers frequently discuss demand gen and lead gen. But what’s t ...
- Chatbots Work Best With Email Drip Campaigns: Study
Email Marketing Daily, Ray Schultz - Thursday, December 15, 2022
Chatbots are growing in popularity, but email remains the most popular chann ...
- Yelp Changes App To Help Businesses Drive High-Quality Leads
Performance Marketing Insider, Laurie Sullivan - Friday, December 9, 2022
Yelp has made significant changes to its app for businesses trying ...
- WebFX Acquires Nutshell, CRM-Email Platform for SMBs
Email Marketing Daily, Ray Schultz - Tuesday, October 18, 2022
Digital services firm WebFX has acquired CRM/email marketing platform Nutshell, which hel ...
- Cloudingo and LeanData Team Up On Salesforce Support
Email Marketing Daily, Ray Schultz - Tuesday, September 13, 2022
The goal is to enrich lead and contact records throughout their routi ...
- Clearbit Teams Up With LeanData On Speed-To-Lead Offering
Email Marketing Daily, Ray Schultz - Wednesday, September 7, 2022
Revenue teams can eliminate the need to halt routing for enrichment, t ...
- Five Effective B2B Lead-Generation Strategies
Around the Net in Email, Ray Schultz - Thursday, August 11, 2022
B2B marketers don’t just need leads: they require high-quality leads with inte ...