- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Search & Performance Insider, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digit ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Search & Performance Insider, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact the ...
- Roger West Names Salim Rouwayheb As Head Of Email Marketing
Email Marketing Daily, Ray Schultz - Friday, August 20, 2021
The agency also brings in Kendra Mahon as director of client servi ...
- SmartBrown Marketing Becomes LeadCoverage
Email Marketing Daily, Ray Schultz - Monday, August 2, 2021
The Atlanta-based company offers email conversion and other lead-generation and supply-chain servi ...
- B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?
Email Insider, Ray Schultz - Friday, July 30, 2021
Marketing and digital design play important roles in B2B development, Stein I ...
- The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them
Email Insider, Ray Schultz - Monday, July 26, 2021
Email is rated both as the favored channel and the most effecti ...
- B2B Firm UserGems Raises $2.4 Million In Seed Funding
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
The B2B startup says it can generate a new lead when ...
- How AI Can Improve Your Lead Qualification And Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 22, 2021
AI can help email marketers by helping them bypass tasks that ta ...
- Pandemic Punching Bags: SMBs Were Hit Hard Last Year, But They're Coming Back
Email Insider, Ray Schultz - Monday, July 19, 2021
Small business owners said marketing helped them survive -- and email w ...
- Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
Email Insider, Ray Schultz - Friday, July 2, 2021
Email is widely used to support marketing priorities like branding and le ...
- Six Tips For Driving Leads With Your Email Newsletter
Around the Net in Email, Ray Schultz - Monday, June 28, 2021
Harried email content writers may not heed some of the basic rul ...
- Amazon Sues Text-Messaging Scammers For Impersonation
Digital News Daily, Wendy Davis - Thursday, May 13, 2021
Amazon is suing dozens of affiliate marketers for allegedly impersonating the compa ...
- Broadband Industry Financed Phony Comments Against Net Neutrality
PolicyBlog, Wendy Davis - Thursday, May 6, 2021
"In April 2017, the country's largest broadband companies banded together to fu ...
- Play It Again With Retargeting: Brands Cite Channels And Challenges
Email Insider, Ray Schultz - Monday, May 3, 2021
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Googl ...
- B2B Lead Nurturing Requires Email Automation
Around the Net in Email, Ray Schultz - Friday, April 16, 2021
B2B marketers need automated email capabilities to nurture leads. ESputnik CEO Oleksii Danchenko explai ...
- B2B Email Marketing Software Unveiled By UK Firm
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
Spotler's new software allows firms to email purchased data, and says su ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in t ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
PurePredict combines first-party, trigger-based and content engagement intent data, the company s ...
- Google Ads Lead Forms Convert Consumers Without Clicking Through
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
Google Ads updated its lead generation form so it serves up wh ...
- The Email Engine: It's The Most Used Channel In B2B
Email Insider, Ray Schultz - Monday, February 8, 2021
HubSpot is the most popular automation tool in B2B, followed by Adobe/Marke ...
- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
- Vimeo Launches Video Lead-Generation Tool For Use In Email Platforms
Search & Performance Insider, Laurie Sullivan - Wednesday, January 27, 2021
The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among other ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Search & Performance Insider, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for compani ...
- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company s ...
- CallRail Pulls In $56 Million In New Funding
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Lead-generation and analytics firm CallRail is investing in staff and hoping f ...
- RentPath: A Time To Build Brand, Reduce Friction
Brand Insider, Steve Smith - Monday, November 30, 2020
Chester Bullock, Director of Technology at RentPath and a longtime email marketi ...
- Lead-To-Account Matching, Predictive Lead Scoring Both Spike
MediaDailyNews, Michael McLaren - Thursday, November 5, 2020
The last week saw increased intent among brands for "lead-to-account matching." Matchi ...
- CallRail Launches Lead Management, Communications Hub For SMBs
Email Marketing Daily, Ray Schultz - Thursday, October 29, 2020
The new tool provides "a single inbox" for all customer interactions, t ...
- Brands In New Push Toward ABM During Pandemic: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 27, 2020
Almost all companies surveyed have a program this year, and many ha ...
- ECI Buys Bolt, Adding Cloud-Based Tools For Home Construction Market
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
ECI's Residential Home Construction Group includes Lasso CRM, a tool that facilitat ...