- Company Tries A Lead-Gen Fix For Flailing Newspaper Industry
Publishing Insider, Tony Silber - Monday, May 23, 2022
Newspaper publisher McClatchy teamed up with Bombora to offer market intelligence ...
- Yelp Launches Request A Call Feature, Expands Search Categories
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
The feature, Request a Call, builds on the success of Request ...
- Fumbling Leads: B2B Brands Need To Automate Their Processes
Email Insider, Ray Schultz - Monday, April 18, 2022
Pipeline is seen as the top 2022 challenge, and automation second, LeanDat ...
- Match My Email Adds Tool For Creating Contacts Not Already In Salesforce
Email Marketing Daily, Ray Schultz - Monday, April 18, 2022
Users can generate new Salesforce leads from email addresses without matching recor ...
- Travel Company Must Face Suit Over Online Lead Generator's Robocalls
Digital News Daily, Wendy Davis - Wednesday, April 6, 2022
Siding against travel company Royal Seas Cruises, a court has revived ...
- B2B Brands Need To Move Beyond Old-Fashioned Lead Gen
Around the Net in Email, Ray Schultz - Tuesday, March 22, 2022
The linear lead-to-MQL approach used by many. B2B firms depends on bloated pipelin ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, March 21, 2022
Foundry took off in a new direction in February to combine first-par ...
- HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 15, 2022
The FTC's complaint alleges that since 2014, HomeAdvisor has made false, misleadi ...
- Car Dealers Slow In Responding To Leads
Around the Net in Email, Ray Schultz - Monday, March 7, 2022
Car dealers often stall when it comes to acting on online lead ...
- Google Makes Offline Conversion Tracking Easier
Performance Marketing Insider, Laurie Sullivan - Thursday, February 24, 2022
Google Ads is rolling out Enhanced Conversions for Leads, an alternative ...
- Whipped-Up Demand: Email Is Top B2B Demand-Gen Tool
Email Insider, Ray Schultz - Tuesday, February 8, 2022
Email is by far the most-utilized demand-gen channel, but challenges abound a ...
- Jebbit Receives $70M In Funding To Help Build Zero-Party Data Services For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 31, 2022
Jebbit, which helps companies collect zero-party data, recently received a $70 milli ...
- Social Climbing: Email Knocked From Top Slot With B2B Marketers
Email Insider, Ray Schultz - Monday, January 31, 2022
Social is now first, and email has slipped slightly as a sour ...
- Audience Serv Acquires Emailbidding, Portugal-Based Email Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, January 25, 2022
The Emailbidding platform helps users target audiences, using a "bidding" process, Audien ...
- B2B Pros Worry About Leads Getting To The Right Person, Study Finds
Email Marketing Daily, Ray Schultz - Friday, January 14, 2022
Over half doubt their firm's ability to deliver leads, and most la ...
- Lead Generator Duped Consumers Into Disclosing Sensitive Information, FTC Says
Digital News Daily, Wendy Davis - Friday, January 7, 2022
ITMedia operated at least 200 websites that sought sensitive data from consume ...
- Justuno Launches Online Template Library
Email Marketing Daily, Ray Schultz - Monday, January 10, 2022
Users can send emails and text messages to leads captured onsite, t ...
- Meta Unveils Future Ad Manager Updates Focusing On Outcomes
Digital News Daily, Colin Kirkland - Friday, December 24, 2021
The major goal is to simplify and streamline the existing interface ...
- 1-800-Flowers.com Gifting Program Generates Leads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
1-800-Flowers.com launched a gifting site and platform that allows companies to gi ...
- DemandScience Offers B2B Marketers New Service To Drive Engagement
Email Marketing Daily, Ray Schultz - Friday, October 8, 2021
Contacts can be pinpointed based on their recent email and phone engagemen ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Performance Marketing Insider, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digit ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact the ...
- Roger West Names Salim Rouwayheb As Head Of Email Marketing
Email Marketing Daily, Ray Schultz - Friday, August 20, 2021
The agency also brings in Kendra Mahon as director of client servi ...
- SmartBrown Marketing Becomes LeadCoverage
Email Marketing Daily, Ray Schultz - Monday, August 2, 2021
The Atlanta-based company offers email conversion and other lead-generation and supply-chain servi ...
- B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?
Email Insider, Ray Schultz - Friday, July 30, 2021
Marketing and digital design play important roles in B2B development, Stein I ...
- The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them
Email Insider, Ray Schultz - Monday, July 26, 2021
Email is rated both as the favored channel and the most effecti ...
- B2B Firm UserGems Raises $2.4 Million In Seed Funding
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
The B2B startup says it can generate a new lead when ...
- How AI Can Improve Your Lead Qualification And Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 22, 2021
AI can help email marketers by helping them bypass tasks that ta ...
- Pandemic Punching Bags: SMBs Were Hit Hard Last Year, But They're Coming Back
Email Insider, Ray Schultz - Monday, July 19, 2021
Small business owners said marketing helped them survive -- and email w ...
- Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
Email Insider, Ray Schultz - Friday, July 2, 2021
Email is widely used to support marketing priorities like branding and le ...