Digital marketing agency Roger West has named Salim Rouwayheb as director of email marketing strategy.
Rouwayheb will be tasked with helping Roger West meet what the firm says are growing client needs in email marketing, campaign development and demand generation.
Previously, Rouwayheb worked for the Vanguard Group.
In addition, Roger West has appointed Kendra Mahon as director of client services. She will oversee the firm’s account management team.
Prior to this, Mahon served at marketing director at PPK.
The appointments reflect the agency’s goal of serving clients serve cross all industry verticals.
The firm is “grateful for the opportunity to expand our team along with our offered services,” states Michael Westafer, founder and CEO of Roger West.