Primedia has sold its ExitInfo business for $24 million in cash to Trader Publishing Company. ExitInfo lost a “small” amount of money last year and was predicted to do the same in 2002, according to
the company. ExitInfo, a unit within Primedia’s Consumer Guides Group, publishes and distributes Travel Coupon Guides, a collection of free distribution, paid advertising publications circulated
throughout the United States. Primedia acquired ExitInfo for $13.2 Million in December 2000. According to Primedia, the sale of ExitInfo is in keeping with its target to sell $250 million in non-core
assets to reduce debt, strengthen the company's balance sheet and better focus the company.