Yahoo is updating its ad options by behavioral and geo-targeting across its growing network of newspaper publisher sites. Of 26 publishers in its newspaper consortium, 21 will use the display ad
platform, including Cox, Belo, Scripps, McClatchy and Media News Group. Some 21 publishers have about one paper site in the system. About 20 paper sites are now testing the cross-sales offerings,
growing to 50 in a month.