According to new data from research firm MediaAnalysis, nine advertisers shifted a combined $387 million in domestic media accounts in June, a major slowdown from the $1.4 billion awarded in May.
Year-to-date, $4.9 billion in media billings have changed hands. The largest publicized media account change in June was Hewlett-Packard's shift of $135 million in media, in the wake of its merger
with Compaq Computer, from FCB and Initiative Media to Optimedia. Also in June three $50-million media accounts that changed agencies: Datek, Democratic Congressional Campaign Committee and M&M Mars.
In May, 13 advertisers reassigned their media accounts, totaling $1.4 billion.