The Federal Trade Commission has released a review of its September 2000 report on
Marketing Violent Entertainment to Children, and gives the ad business a thumbs-up. The report shows
“continued progress by the movie and electronic game industries and improvement by the music industry in including rating information in advertising that would help parents identify material that may
be inappropriate for their children.” The report also shows compliance by the movie and electronic games industries with promises to limit ad placements, although the Report finds advertisements by
all three industries continue to appear in some media popular with teens. The movie industry, according to the report, places virtually no ads for R-rated movies in popular teen magazines. The music
industry continues to advertise music with “explicit content on television shows and in print magazines popular with teens, but finds that the industry has made progress in placing the Parental
Advisory Label in industry advertising.”