• March 4, 2008

SPC Digital--the digital arm of Time Inc.'s lifestyle subsidiary Southern Progress Corporation--launches MyHomeIdeas.com, a home and garden portal featuring original content, plus material from magazines including Cottage Living, Coastal Living, Southern Living, Southern Accents and Sunset as well as Oxmoor House books.

Initial advertisers include Benjamin Moore, Chrysler, Clorox and Lowe's.

The portal includes 60 in-house staffers with expertise in design, décor, architecture and landscaping who share their knowledge on the site. MyHomeIdeas.com offers decorating basics, interior design trends, how-to videos, step-by-step instructions for home and gardening projects, virtual tours, new products, "before and after" images, resources, polls and blogs.

It is the second vertical portal from SPC Digital, following the launch of MyRecipes.com in May.

--Tanya Irwin