Taco Bell has announced its summer marketing campaign in support of "Austin Powers in Goldmember," which opens July 26. Taco Bell customers can "Peel It Off & Win, Baby!" for a chance to instantly win
$1 million and a BMW Mini or other prizes. To play, consumers urchase a medium or large drink at participating Taco Bell locations and peel back the attached game piece to reveal if they are a winner.
The month-long promotion features instant-win prizes. Five non-winning Dr. Evil game pieces also can be collected and redeemed for a Beef Crunchy Taco. Non-winning game piece sayings include "Sorry,
You Lose! You are Only Quasi-Lucky," "You Lose, Now Zip it," "You Lose. Were You Expecting Something Else?" and many other "loser lines." The promotion was created by Wunderman, Irvine.