Adidas-Salomon AG and Los Angeles Lakers guard Kobe Bryant announced today they have mutually agreed not to exercise a two-year extension to their sponsorship agreement. The decision, which Adidas
says, “was reached amicably,” means the relationship between Adidas and Kobe has ended this summer. Bryant, a member of the NBA Champion LA Lakers will surely not last long as a free agent on the
sponsorship circuit. And Adidas will probably look for a new NBA star to head up its basketball efforts. According to Adidas, Bryant will play in a variety of footwear brands next season while he
takes the time to evaluate future opportunities.