OurStage, a sort of YouTube meets American Idol, has reached a distribution deal with AOL Music giving the site featured spot on the music portal.
OurStage lets artists submit
original music videos for monthly contests in which users vote for their favorite acts. The top prize each month is $5,000.
AOL's Platform-A advertising arm will work with OurStage, which claims
1 million monthly visitors, to monetize the site. The two sites have an undisclosed ad-sharing arrangement. AOL Music's network of sites includes Spinner.com, PopEater.com and theboombox.com. The
portal draws about 20 million monthly users.
--Mark Walsh