Flipbooks Come To Facebook

  • March 6, 2008
Flip.com, CondeNet's social site for teenage girls, has started letting users create and share "Flipbooks," or online scrapbooks, within Facebook through a new application.

It also allows users to incorporate Facebook photos into Flipbooks and share new Flipbooks via the social site's newsfeed. CondeNet will extend Flip.com advertising to the new Facebook application as well.

Further, the online arm of Conde Nast plans to expand Flip.com features beyond Facebook to other social networking sites to reach the site's teen audience around the Web. More than a quarter of Flip.com members are also on Facebook, for instance. Members can also now embed Flipbooks directly into blogs and Web pages.

--Mark Walsh

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