• Ad Age, Thursday, March 6, 2008 12 PM

WPP Group's Y&R has lost Callaway Golf, insiders say, and will no longer handle the company's branded woods, irons, golf balls, brand marketing and women's products. That business accounted for about $15 million of the company's overall $50 million in 2007 spending, according to Nielsen. The agency won the account in July 2004 and developed Callaway's current tag of "A better game by design."

KSL Media is the buying and planning incumbent and there is as yet no indication that account is in play. Callaway advertises mostly on the Golf Channel and other vertical media bit does some general market communications.

Earlier this year, the company's director of marketing Scott White left to take a job at Adidas brand TaylorMade.

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