A new Yankee Group Mobile Entertainment Survey gaming survey shows that fifty-eight percent of U.S. mobile gamers are women, compared to 42 percent who are men, but 29 percent of male mobile gamers
purchased games compared to just 17 percent of women. The Yankee Group U.S. Mobile Entertainment Survey measures consumer preferences and overall demand for mobile entertainment in the U.S. The
survey pays particular attention to consumer interest and willingness to pay for entertainment applications and services on mobile devices.