"Dude, dude, have you seen this video?? You gotta see it!"
I can't tell you how many times I've heard that line as one of my friends is sitting at their computer. Fifty seven percent of
Internet users have watched videos online and most of them share what they find with others according to a recent Pew Internet American Life Project report. I might even argue more depending on the age.
In the 21st century technology is king and video is queen. When trying
to reach the Tween, Teen, and Twenty-something market you must have 1. a website that loads in ten seconds or less or 2. a video (that also loads quickly). The new generation is not accustom to
waiting for anything. Now, whether this is a right or wrong not I'll leave that up to you, but, it is still true - to capture their attention video is the way to go.
"Three in four (75%) say
they receive links to watch video that others have sent to them," again from Pew Internet American Life Project report. Video is fast, engaging, and most importantly viral. I encourage you: If you do
not have a video on your website, look into producing one, because in this day in age, it is a business must.