Commentary
How to Increase Your Bottom Line
- by laura , March 6, 2008
"Dude, dude, have you seen this video?? You gotta see it!"
I can't tell you how many times I've heard that line as one of my friends is sitting at their computer. Fifty seven percent of Internet users have watched videos online and most of them share what they find with others according to a recent Pew Internet American Life Project report. I might even argue more depending on the age.
In the 21st century technology is king and video is queen. When trying to reach the Tween, Teen, and Twenty-something market you must have 1. a website that loads in ten seconds or less or 2. a video (that also loads quickly). The new generation is not accustom to waiting for anything. Now, whether this is a right or wrong not I'll leave that up to you, but, it is still true - to capture their attention video is the way to go.
"Three in four (75%) say they receive links to watch video that others have sent to them," again from Pew Internet American Life Project report. Video is fast, engaging, and most importantly viral. I encourage you: If you do not have a video on your website, look into producing one, because in this day in age, it is a business must.
Well it's about time. Thank you for spreading the word that the future of Web marketing and it's ability to deliver informative, entertaining, memorable marketing messages that get passed along by word-of-mouth is by the proper use of Web-video. The only thing I would add to your post is that if you really want to use video properly as a marketing tool you have to know what your doing.
There is a big difference between homemade amateurish and salacious videos that get passed around, and clever meaningful video campaigns that actually position, brand, and deliver the message. And that doesn't mean you have to have a big budget, over-produced, television-style campaign. What it does mean is that you have to know how to use the medium effectively both cost- and message-wise. And you also have to understand what the message should be, in order to be effective.
Jerry Bader,
Senior Partner
MRPwebmedia.com
info@mrpwebmedia.com