• Information Week , Monday, March 10, 2008 11:17 AM

Later this month, Google will begin weighing new factors in determining its search Quality Scores, which influence the placement and pricing of ads on across Google's vast network. Excessively large Web pages, or Web pages served by slow servers will cost more to advertise. Also, ads leading to landing pages that take a long time to load will perform worse than ads linked to easier-to-load pages.

In a blog post, a Google AdWords team member explained the changes. "Interstitial pages, multiple redirects, excessively slow servers and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate."

In an email response, Google said the changes are only relevant to advertisers and would not influence organic search placement.

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