• GigaOm, Tuesday, March 11, 2008 10:45 AM

Zuckerberg has said that social advertising will evolve significantly over the next 10-20 years. Beacon "was our first cut at a protocol to [evolve social advertising]." People communicate and stay connected over a social network by sharing information, he says, which means, "the business model should be around people sharing information and staying connected."

He seems to be saying that people should be advertising to one another, because recommending products is something they do naturally, anyway. While that's true, word-of-mouth marketing is something consumers pass around on their volition. Beacon didn't allow for that.

Zuckerberg adds that the company is close to breaking even. Facebook will also eventually expand overseas, as international expansion is a company priority.

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