Starting at the end of the month, HGTV and Food Network will be offering HD simulcasts of their standard channels, a break from the past year, during which the two cable nets have run dedicated
high-def channels with different programming. Now, parent Scripps Networks, says it wants viewers to be able to see shows in high-def at the same time.
"We are moving from a wheel
format to a full-blown simulcast because of affiliate and viewer demand," says Hal Rosenberg, senior vice president at Scripps. "The programming simulcast is not only great news for Food Network-HD
and HGTV-HD viewers, it also gives our affiliates a new tool to help drive HD upgrades."
Scripps adds that commercials will air at the same time on both feeds.
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