Bulletproof Glass Against Spammers?

  • by March 14, 2008
Web advertising rates going up this year? Hmmmmm. ROI down? Hmmmmm. CPM up? Hmmmmm. Small companies overwhelmed and outgunned by the bigger web advertising players with money? Hmmmm.

My clients are faced with enormous challenges brought about by a difficult economy. Spammers face no accountability for using our resources, energy and web assets? Hmmmmm again.

If the quickie mart can put up bulletproof glass to protect their "assets," why can't we do so on the Web? And if bandwith is shrinking but half the bandwidth is stolen by spammers, why should ANYONE honor the honor system? Let's just all stop clicking unless we invited the offer.

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