In the latest example of targeting the long tail, CandyPinkRedGifts.com has launched, a new one-stop shop for gifts for those enamored with the colors pink and red.
Owner Mike
Fields aims to fill a unique niche by stocking everything from common gifts like gourmet candy and cookie baskets to hard-to-find pink or red items like clothing, accessories, and even furniture.
Fields says that the Aerosmith song "Pink" fueled his inspiration--and he anticipates "a great deal of customer loyalty" from pink fanatics.
--Tameka Kee