• June 1, 2003

The cost-per-acquisition (CPA) advertising niche got a boost last week with the launch of the CPA Tipline eNewsletter (www.cpatipline.com). CPA Tipline is a subscription-free newsletter enabling advertisers, agencies and brokers to more easily locate marketing partners interested in running campaigns on a pay for performance basis. For a fee, advertisers profile their campaigns in the CPA Tipline newsletter, where they can be reviewed by publishers and list owners who provide CPA-based pricing for emails, newsletters, banners, pop-ups, text links, co-registration, search engine rankings and affiliate networks. CPA publishers may subscribe to CPA Tipline for free. Advertisers pay $75 to profile their campaign in one issue of the newsletter, and a copy of the profile will also be posted to the CPA Tipline Directory, where it resides for at least six months, or until deleted. Publishers can use the Directory as a permanent online source of advertiser leads, all searchable by date and topic category, such as babies, health, or finance.