Epsilon Names Driscoll GM in Boston

  • June 2, 2003
Epsilon, a provider of relationship marketing services, has appointed marketing industry veteran Dennis Driscoll as vice president and general manager in the Boston office. Driscoll, formerly president and founder of Sylogy Partners, has over 20 years of marketing experience including brand, interactive and direct marketing services. His business experience includes working with large national accounts in financial services, major retailers and technology companies. In addition to Sylogy Partners, Driscoll was also a founder of Thunder House Online Marketing Communications, which after acquisition became the global digital agency for the IPG/McCann Erickson World Group. Driscoll also served in top marketing capacities for Extraprise, Inc., Fidelity Investments and Bank of New England, all in Boston. Driscoll's duties at Epsilon will include leading account teams, strategic planning and developing customer-oriented marketing initiatives.
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