Nielsen//NetRatings on Monday launched AdRelevance 4.0, offering advertising and media buying and selling communities new tracking tools to help better measure and research online advertising
campaigns. New tracking features include:
AdAcross, which provides ad expenditure measurement across 16 different forms of media. AdLink, which supplies clients with real-time
measurement of sponsored links by keyword across 23 top search engines. Ad Format Measurement, which provides measurement for Leaderboard (728x90) ads, expanding AdRelevance's coverage to
include all 15 of IAB's voluntary guideline formats and the entire universal ad package set. AdRelevance 4.0 also adds Klip-Ad and EyeWonder rich media technologies to the service's current rich media
coverage that includes Unicast, Eyeblaster, Shoshkele, PointRoll, Bluestreak, Enliven and all generic Flash forms. AdRelevance's Cloudprober sampling methodology has also been upgraded to more
precisely probe ad impression and spending numbers found within registered areas, such as password-protected and premium service sections, as well providing more in-depth tracking of sub-sites.