iProspect Selected to Join WebTrends

  • June 3, 2003
NetIQ has selected search engine marketing firm iProspect to join the WebTrends Insight Network (W.I.N.). iProspect has also collaborated with NetIQ to extend WebTrends Reporting Series, providing a customized Web analytics solution to support its proprietary Conversion Tracking and Conversion Enhancement Service. With the addition of a customized WebTrends analytics capability, iProspect clients can measure and improve their customers' lifetime value and increase the return on investment of their search engine marketing dollars. The WebTrends Insight Network (W.I.N.) is a national lineup of leading Web agencies and consultancies that develop best practices for their customers using WebTrends Web analytics solutions. The W.I.N. creates additional revenue and market opportunities for member agencies that seek to expand their expertise in Web analytics. W.I.N. members provide clients with strategic Web design and performance measurement and analysis, and NetIQ provides members with WebTrends certified professional training and support.
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