Radio revenues increased across all sectors in April with local, national and the combined total all climbing 1% each when compared to the same month a year ago. On a year-to-date basis, Radio grew 3%
in combined total local and national dollars when compared to the same time period from last year. National revenue increased 6% during the first four months of this year, compared to the first four
months of last year. Local ad dollars rose 2% January through April of 2003, compared to January through April of 2002. "As these numbers bear out, Radio maintained a relative level of stability
during the height of the war," Gary Fries, President and Chief Executive Office of the RAB pointed out. "While we anticipate some residual affects of the war over the next few months, Radio is
well-positioned for moderate growth in the second half of the year."
advertisement
advertisement