Jupitermedia's research division on Wednesday launched a new service in July with exclusive coverage of Microsoft Corporation. This new research initiative, entitled Microsoft Monitor, is aimed to
help vendors "prepare for market opportunities created by new Microsoft initiatives." The service will use consumer and executive IT surveys, online analysis, case studies and usage models. Clients of
the service will discover which areas of Microsoft are most likely to succeed in capturing the marketplace, how these technologies will be deployed and how to effectively deploy them, complement them
or compete with them, company officials said. According to Alan M. Meckler, Chairman and CEO of Jupitermedia, "the launch demonstrates how Jupitermedia will be a leading provider of information about
Microsoft."