The former McGarry Bowen music exec will report to Martin N. Bandier, chairman and CEO of Sony/ATV Music Publishing.
Kaplan will be responsible for overseeing the promotion and
exploitation of Sony/ATV's songs around the world in advertising, merchandising, and in strategic alliances with digital and terrestrial corporate partners.
His team will work alongside the
publisher's film and TV departments worldwide to capitalize on opportunities opening up in all delivery formats. The structure of the U.S. Film and TV department under head Ron Broitman remains
independent of the Global Marketing division, with Kaplan and Broitman working closely together on cross-divisional initiatives.
Kaplan was previously the director of music production at McGarry
Bowen, New York. There, Rob and his team oversaw all original music production, music supervision, music licensing, radio production and music branding initiatives for the agency's work.
--Nina M.
Lentini
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