Atlas DMT, an advertising technology provider and an operating unit of aQuantive, Inc., announced that global advertising agency Carat Interactive has chosen the Atlas Digital Marketing Suite for
integrated ad serving and campaign management technology. Carat Interactive has selected the award-winning Atlas Suite and Atlas GRP and Reach Forecaster 3.0 to successfully plan and manage their
online advertising campaign initiatives. The Atlas Digital Marketing Suite offers integrated media planning and buying tools on the front end for campaign planning and execution and optimization and
analysis tools on the back end for campaign analysis.