Real estate Web site Zillow.com has launched a mortgage marketplace offering borrowers an anonymous way to request custom loan quotes directly from registered lenders. In turn, lenders can respond at
no cost to an unlimited number of loan quote requests directly from borrowers.
Zillow Mortgage Marketplace attempts to extend Zillow into another facet of home ownership, and
includes a lender public feedback system where borrowers rate the lenders they choose to contact.
Potential borrowers can request customized loan quotes by filling out a detailed loan request
form. Borrowers do not provide any personally identifiable information to the lender--no name, address, phone number or Social Security number. While identity is omitted, lenders are provided with
enough detail to generate quotes with real rates, customized to the borrower's circumstances.
--Gavin O'Malley
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