• April 7, 2008

MSN has launched a new branded entertainment experience for Caress Brazilian Experience. For the launch of Exotic Oil Infusions, Caress has partnered up with Nichole Sherzinger and the Pussy Cat Dolls to create a new Brazilian inspired remix of the classic song "Rio" originally recorded by Duran Duran.

MSN has teamed up with the brand to create a bi-lingual online experience where its audience can learn more about the new Brazilian product, listen and download the new song, and participate in a contest to create and submit a video expressing how they "unleash" their inner Brazil.

This site -- www.caressbrazilian.msn.com -- will be the cornerstone of Caress's online program and will become a place where the idea of "Unleashing the Enchantment of Brazil" comes to life through music.

It's MSN's intention that consumers be able to engage on a deeper level with the Caress brand by providing them the option to rate, comment and vote on all of the ads within the video gallery. In addition, MSN users can view video footage of Nichole Sherzinger recording "Rio" as well as learn more information about the product and register to get a free sample.

--Gavin O'Malley