Weeks after settling a threat from one potential competitor, Nielsen Co. has announced plans to acquire another, IAG Research, for $225 million. IAG, a privately held company that has built a
successful business around measuring consumer engagement with television programs, national commercials and product placements, claimed unaudited revenues of more than $35 million for 2007, and said
it has a "positive operating income."
Its clients include American Express, Toyota, General Motors, Ford Motor Company, Chrysler LLC, Procter & Gamble, Verizon, Sprint, Warner
Brothers, VISA, Merck & Co., Paramount Pictures and major networks, such as ABC, CBS, NBC, FOX, ESPN, and TNT/TBS and MTV.
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