Not long after the Publishing Group of America's announced plans to launch a health-themed newspaper supplement called Spry, Parade says it will roll out its own monthly dedicated
along the same lines. Parade's HealthyStyle will be distributed on weekdays in its newspapers and have a combined circulation of 8 million. It will feature tips from celebrities and
liftestyle advice from Dr. Mark Liponis of Canyon Ranch, former Self editor Emily Listfield and chef Cat Cora, chef and TV personality.
HealthyStyle will come out in
September and follows other recent Parade spinoffs aimed at newer and under-penetrated ad categories. Last fall, it launched single-topic sections called Selects that cover a variety of
subjects and are designed to be sponsored by a single advertiser.
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