Mediaplex, a subsidiary of ValueClick, Inc. announced today that Forbes.com has selected Mediaplex's MOJO Publisher ad management solution for online publishers. According to the deal, Forbes.com
will rely on Mediaplex's MOJO Publisher ad management solution for its ad serving, management and analysis needs. MOJO Publisher provides Forbes.com with an intuitive, one-click navigation user
interface, fully customizable campaign forecasting and impact analysis tools, and enhanced ad targeting capabilities. "We needed to be certain that the ad management solution we chose would provide
the highest degree of reliability, flexibility and customization -- backed, of course, by superior service," said Michael Smith, chief technology officer at Forbes.com. "We found all of this with
Mediaplex's MOJO Publisher. We were impressed with MOJO Publisher's ability to provide a highly customizable solution and near real-time ad inventory management. Mediaplex has earned its stripes with
us through their responsiveness and expertise, and we are excited to be working with them." "We are proud that a leading online property such as Forbes.com has chosen the Mediaplex MOJO Publisher
solution to enhance the efficiency of their business," said Scott Ray, general manager of ValueClick's Mediaplex business unit. "We strive to provide solutions for publishers, advertisers and agencies
that are not only flexible enough to serve ours customers' specific needs, but also powerful enough to deliver results based on their specific timelines."