Lyris, providers of an integrated technology platform for online marketers, will announce the launch of www.LyrisHQ.com at the ad:tech conference in San Francisco on Tuesday.
The
interactive marketing portal will offer online marketing best practices knowledge with practitioners globally. The site will feature daily marketing blog posts, content devoted to specific online
marketing channels, including email marketing, web analytics, site optimization, guest editorials from industry leaders, and an opportunity for marketing professionals to post comments on each
editorial piece.
Lyris, formerly J.L. Halsey, is a marketing technology company that provides hosted and installed software for marketers at large, mid-sized and small businesses. The company
offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and
EmailAdvisor.
--Tanya Irwin