Washingtonpost.com Deploys Apture's Text Link Technology

  • April 16, 2008
Washingtonpost.com has rolled out a new text link platform called Apture on two of its blogs. When readers mouse over the Apture links, a window containing related videos, images and articles appears, and they can browse the info without leaving the original page.

The links can currently be found on the political blog "The Fix," as well as "Celebritology," an entertainment column. Washingtonpost.com plans to deploy San Mateo, Calif.-based Apture's technology throughout its entire roster of blogs, articles and databases in the coming months.

--Tameka Kee

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