I just came across your article [on green fashion.] I had to share with you a buzzword that's quickly evolving on the Internet as the moniker for this green consumer: The Scuppie (Socially Conscious
Upwardly-mobile Person). If you Google "scuppie," you'll see thousands of hit -- most from just the past few weeks. You can see a short list of press clippingsb... at:
http://www.scuppie.com/pressclippings.html I think your readers would like hearing about this emerging and extremely powerful demographic group.
