• by April 18, 2008

Finally, a nuanced response to the pre-roll debate. Thank you, Eric [Franchi], for highlighting the importance of choosing the right format for the right content environment. As you say, no single video ad format is a silver bullet for every type of viewing experience. Nor are pre-rolls ever going to go away completely.

I wouldn't agree that overlays are somehow inherently more measurable than linear video ads. That has more to do with studliness of the ad serving technology.

Finally, building on your final point, the publisher's ad choice for a given impression (e.g. targeting, frequency capping, etc.) can create heaps more value for both the advertiser and the consumer than any wizzy new style of animating your brand logo in the video player.