Gay Ad Network, which includes sites like Rosie.com, GayGamer.net and GayWheels.com, has taken the top spot in comScore's lesbian, gay, bisexual and transgender (LGBT) category.
The
New York-based ad network attracted 893,000 unique visitors in March, drawing in advertisers like the Canadian Tourism Commission, Paramount Pictures and Bridgestone.
To help further drive new
client acquisitions, Gay Ad Network has named Scott Mazer vice president of sales. Mazer most recently served as senior sales director at PlanetOut Inc., but has also held marketing positions at Time
Inc. and Random House.
--Tameka Kee