The clever video features two Arby's Doublers, roast beef and cheese sandwiches.
As one touts the product and price (two for $2), the other mimics word for word as they regress into
childhood antics--"Are you copying me?" "Are you copying me?"
The ad, created by Fletcher Martin, was posted on YouTube and industry Web sites to positive response, per the agency. It is supported
by in-store signage and POP.
--Nina M. Lentini