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MTV Joins Print Mag in Anti-AIDS Game

In a new cause marketing partnership, mtvU and POZ magazine unveiled an online game "Pos or Not" to get young people to question their assumptions about HIV/AIDS. College students helped develop the game in which players try to guess whether real-life participants are HIV positive based upon a photo and a handful of personal details.

Said Stephen Friedman, GM, mtvU: "Pos or Not was created to shatter myths, challenge assumptions and promote responsible sexual behavior... POZ"The HIV-positive community has the unique ability to debunk myths and dissolve dangerous stereotypes around HIV/AIDS," said Regan Hofmann, editor-in-chief of POZ magazine is an AIDS-themed lifestyle and advocacy magazine.

Read the whole story at Game Daily »

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