ValueClick, Inc.'s AdWare Systems subsidiary has announced several client renewals and new clients for a number of AdWare application service provider (ASP) solutions for advertisers and agencies.
MacLaren-McCann, Canada's largest advertising agency, has renewed its agreement to use AdWare's FINANCIALS and PRODUCTION systems, including a commitment to implement PRODUCTION across all of its
entities. FINANCIALS is AdWare's enterprise financial management and analysis system designed to meet the specific needs of the marketing communications industry. PRODUCTION is AdWare's browser-based
agency project management and tracking system. Also, SUPERVALU, the largest food distributor and eleventh largest food retailer in the U.S., has renewed for its marketing department's use AdWare's
PRINT solution for scheduling, tracking, and analyzing newspaper ad purchases. ON the new business side, ethnic marketing agency Muse Cordero Chen and Partners, and media buying firms MBMG and Blue
Ink Media have signed up for FINANCIALS, PRODUCTION, BROADCAST -- AdWare's solution for scheduling, tracking, and analyzing television spot buys -- and PRINT agency and media management solutions. In
addition, The University of Virginia Health System Marketing and Communication department has licensed PRODUCTION to manage time and materials in all of its advertising job activities.