Wine merchant and social media maven Gary Vaynerchuk acts and sounds like Oprah when he uses emerging and traditional media to construct a brand based on social equity rather than financial
brawn. "Your personal brand is now completely exposed to the world, 24/7. Everyone is media now," is his mantra.
Blogger Jeff Jarvis writes that "Brand Gary," with an online show
attracting 80,000 visitors a day, has become a cultural phenomenon. His climb to fame shows how a brand can build a business by being authentic and "making and connecting with as many fans as
possible," says Jarvis.
Read the whole story at The Guardian »