The CW, like many other networks, is trying hard to herd its online audience to the living-room TV screen, where CW makes its money. The network has refused to stream the last five episodes
of drama "Gossip Girl" and has prompted consumers to take part in contests that require people to watch the program on TV in order to win a prize.
"We still are a television
network," says Rick Haskins, CW's marketing chief. "So obviously we would like to have people experience the content on TV first and foremost -- and then move them to the other, digital platforms."
Next up the network will be using "online digital extras to give passionate fans reasons to watch their favorite shows" the old-fashioned way. Among the ideas are mini-episodes that start
on TV, move online and come back on TV again.
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