Media Rights Capital and the Second City improv troupe are partnering in an online comedy program featuring Second City alums, including Tina Fey, Steve Carell and Bob Odenkirk. "The Second
City's Quarantine," will be made of six or seven "mini-shows" and is due to launch this year, per MRC digital media president Dan Goodman.
The venture will have a standalone site and
be syndicated through the Web. Goodman promises "many interesting and innovative" opportunities for marketers, and has plans to "bring brands into the stories." Second City operates touring
companies, theaters, and a TV, film and new-media division.
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